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At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.
All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.
AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.
The Senior GTM Insights Analyst is the strategic and analytical backbone of Gusto's GTM organization. You will partner directly with GTM leadership to shape business strategy, own the analytics infrastructure and serve as the connective tissue between Finance, GTM Operations, GTM leadership, and Product/Growth. You'll build and defend the end-to-end view of how our GTM organization is designed, how our sales processes perform, and how changes to the business (new products, pricing, org design, market shifts) ripple through the organization and revenue outcomes.
Where other RevOps leaders own the operational engine & execution you own the strategic and analytical through-line that cuts across all of them, translating what's happening across every motion into a single, coherent narrative leadership can act on, and translating, positioning, and reporting business decisions directly to the Head of GTM for the entirety of the org.
This is a high-visibility leadership role embedded in Revenue Operations, partnering directly with the Head of GTM, Finance, Product, Growth, and every GTM route-to-market leader.
You'll join the Revenue Operations organization at Gusto. RevOps at Gusto owns the machine: the infrastructure, systems, and operational execution that make our GTM motions possible.
You'll be a peer to the RevOps leaders aligned to each route to market along with Sales Compensation, Sales Enablement, and GTM Systems & Tooling, but your remit cuts horizontally across all of them rather than sitting inside one. The best version of this role is fluent in the mechanics of every motion without being married to any one of them, and leans into those partnerships to build one shared picture of the business rather than several competing ones.
Here's what you'll do day-to-day
Strategy & Business Partnership
Analytics & Reporting Infrastructure
Translation & Executive Communication
Cross-Functional Alignment
Here's what we're looking for
Our cash compensation amount for this role is targeted at $130,000 - $160,000/yr in Denver, Atlanta, and Scottsdale, $155,000 - $185,000/yr in San Francisco and New York, and $150,000 - $180,000 CAD/yr for Toronto. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.
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