Field Marketing Manager, Startups (EMEA)

Vercel is the agentic infrastructure company. We free people and agents to ship what’s next.

For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.

Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents.

We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next.

At Vercel, we're hiring a Field Marketing Manager, Startups to help design, build, and execute Field and Account-Based Marketing (ABM) programs that resonate with a deeply technical audience. You'll be leading field marketing for our EMEA region, partnering tightly with our Startup Sales team. We're looking for a builder who can own all strategy & execution and who's motivated by impact.

You'll work cross-functionally across the entire organization, and primarily with Sales, PMM, and Demand Generation teams to build and execute full-funnel, full-stack ABM programs and campaigns that will help target high-value accounts — fueling pipeline, meetings, and revenue.

You'll be the dedicated hire focused on the Startups segment, working cross-functionally with Sales, PMM, and Demand Generation to bring high-impact field marketing and ABM initiatives to life.

But this role is about more than pipeline. We believe that a founder who builds on Vercel is a higher-caliber founder by default; and our job is to make sure they feel that. We're not their first check, but we're their first deployment. Working closely with startups is our opportunity to deliver a best-in class experience to the next generation of world-changing companies, when it matters most and before anyone else does. We're investing in relationships with founders who are at the earliest stage and shaping how they think about building for the AI-native web; and making Vercel the tech stack of choice.

You should be energized by fast-paced environments, biased toward action, and motivated by measurable impact. This is a high-agency, high-autonomy role. You're not waiting for direction, you're building it.

• Build the strategy and execute key Field programs: Identify key industry events and conferences for Vercel to participate in, plan and execute events to drive qualified leads and pipeline in support of regional revenue targets.
• Engineer Founder Experiences: Own the strategy and execution of hosted, sponsored, and partner events that engage founders, technical decision-makers, and practitioners. Think beyond standard event playbooks: you're crafting moments that are memorable, high-taste, and deeply aligned with how the best founders want to build.
• Cultivate the Founder & Venture Ecosystem: Build and nurture relationships across the global startup and VC community, positioning Vercel as the infrastructure of choice for the next generation of breakout companies. This means showing up in the right rooms, with the right experiences, at the right time.
• Build & Execute ABM Playbooks: Architect full-funnel, full-stack ABM programs targeting high-value accounts. Partner with Sales to deeply understand account needs and build campaigns that drive meetings, pipeline, and revenue.

• 5+ years of experience in field marketing and Demand Gen, with hands-on experience running ABM strategies.
• You've marketed to an engineering audience or have worked within the AI, devtools, or cloud computing industry.
• You have a genuine feel for founder and international startup culture — you understand how the best early-stage companies think, what they value, and how to earn their trust before they're household names.
• You have taste. You know what a premium experience looks like and you can execute it at any budget.
• You're analytical and scrappy: comfortable working with data to make decisions and experiment at speed.

• Have experience marketing to developer communities or running technical content programs.
• Have existing relationships within the venture and startup ecosystem in your region.
• Have worked in both high-growth startups and large-scale enterprise organizations.

The London base pay range for this role is 90,000 - 113,000 GBP. Actual salary will be based on job-related skills, experience, and location. Compensation outside of London may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.