Principal Product Manager, Reporting

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.

All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.

AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

• Named #1 best software for small business of 2024 by G2
• 2,700+ employees in the United States, Canada, Mexico, and Turkiye and growing
• Over $500M in annual revenue
• The SMB market is large (and growing!) with huge opportunities for Gusto to make an incredible impact for SMBs
• There are 6.2M employers in the US, 98% have fewer than 100 employees (1)
• 550,000 new businesses are created each year in the US (1)

• We’re looking for high-autonomy, entrepreneurial Product Managers to come build high-impact solutions for small businesses and their employees. We believe in high-ownership Product Managers who operate like business owners - owning an entire roadmap end to end, and shaping the product from strategy setting through the nitty gritty execution details.
• Our Product team is lean, which means you’ll have a high degree of impact and ownership.
• We’re here to serve small and medium businesses. Gusto has a strong mission-driven culture, and we care deeply about lifting up these business owners.

The Reporting team sits within the Core Experience organization and owns one of the most important experiences in the product: giving small business owners clear visibility into data about their payroll, benefits, and spend.

We're at an inflection point. The back-end infrastructure that makes AI-native reporting possible is taking shape and our next chapter is delivering those capabilities to customers in ways that are genuinely useful: fixing the basics, enabling AI-powered answers, and building a reporting experience that meets customers where they are. This PM will drive that work.

• Drive the strategy and roadmap end-to-end. In close collaboration with your key partners in engineering, design and data, you'll set the strategic direction for Reporting and own the roadmap across all surfaces (web, mobile, and embedded experiences).
• Define the vision. You'll anchor the team and stakeholders around a clear, compelling vision for how traditional reports and AI-driven answers work together over time—one that connects to Gusto's broader AI transformation and gives everyone a coherent picture of where we're going.
• Ship customer-facing value every cycle. You'll hold yourself and the team accountable for delivering real improvements that customers notice and use, balancing fixing the basics and with bigger, future swings.
• Partner with other product teams on real use cases. You'll work hand-in-hand with app teams like Pay and Benefits to deliver reporting capabilities end-to-end through real customer journeys, proving the infrastructure works and surfacing what needs to get better.

• Customer obsession. You understand how small businesses use data to make decisions—questions they're actually trying to answer. You stay close to customers through direct research and indirect feedback loops (CX, support tickets, usage data), and you use what you learn to sharpen your priorities constantly.
• Real AI fluency. You use AI tools in your own daily work for synthesis, ideation, analysis and prototyping ideas. You've built AI-powered product features or worked closely enough on them that you understand what good looks. You have a genuine point of view on what AI-native reporting means and where it's going.
• Bias toward shipping. The Reporting team has strong foundations and the job now is to deliver. You set short, clear milestones. You move fast on near-term customer improvements while keeping the longer-term vision clear. You use staged rollouts and learning plans as a matter of course. You don't let platform work crowd out customer-facing progress because you hold both at once, and you know when to push and when to sequence.
• Technical fluency in data. You're comfortable in conversations about data infrastructure: pipelines, data models, APIs, trade-offs between migration approaches. You don't need to write the SQL, but you understand what the engineers are building and why it matters for customers. You've worked on data products where back-end complexity is real and the front-end has to make it feel simple.

If you don't think you meet all of the criteria above but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

Our cash compensation amount for this role is targeted at $180,000 to $224,000/yr in Denver & most major metro locations, and $210,000 to $263,000/yr for San Francisco, New York, & Seattle. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.