Staff Product Marketing Manager, AI Operations & Ecosystem

Category-defining tech. Career-defining work.

Lots of tech companies disrupt. But, many fail when they try to scale. We're different. CockroachDB makes it easier for companies to build and scale apps. This is how and why we're helping some of the most innovative companies on the planet. We tackle problems head-on and focus on solutions that create lasting impact.

Because when our customers win, we all win.

We're looking for a Staff Product Marketing Manager to join our PMM team during a pivotal period of growth. This is a high-ownership role at the center of everything Cockroach Labs does: you'll own the go-to-market for a defined portfolio of product areas, serve as the go-to-market lead for our company rebrand — the biggest brand moment in our history — and act as a launch bench across one of the densest release calendars we've ever shipped, including major GA milestones across editions, deployment, and operations.

Your product portfolio anchors one of our most strategic stories — how CockroachDB runs, watches, and connects itself in production: Observability & AI-Assisted Insights (including our new autonomous monitoring agent), Workload Management, and Ecosystem & Platform Integration (change data capture and how CockroachDB plugs into the modern data stack). Together these areas sit at the heart of CockroachDB's AI-operations narrative and its “fits your stack” story, and you'll shape how the market understands them.

Product Marketing at Cockroach Labs sits inside the Product organization within R&D, which means you're embedded in the product development lifecycle from the start: you'll attend product planning, know the roadmap two quarters out, and author the “so what” for every feature that ships in your areas. If you like working with R&D in the morning, Demand Generation mid-day, and Sales in the afternoon, we'd love to hear from you.

You must be based in New York City to be eligible for this role, and will be expected to go into our office on Mondays, Tuesdays and Thursdays.

You Will Own

The Expectations

You Have

• Positioning and messaging for your portfolio. Develop, test, and deliver compelling positioning and value propositions for your product areas, tuned to the needs of key personas — developers, platform engineers, architects, and enterprise buyers. The core skill of this role is translation: taking complex technical capabilities and expressing them in language a CIO acts on.
• Rebrand go-to-market. Lead the cross-functional go-to-market program for the company rebrand: narrative, messaging migration, launch sequencing, field and customer communications, and enablement — coordinating across Product, Marketing, Sales, and Comms to land it on time and with impact.
• Product launches and releases. Drive launch-grade execution for the releases in your areas and serve as a shared launch bench for marquee GA moments across the roadmap. Help install and run a standardized launch playbook used for every product release.
• Content and bill of materials. Create high-impact collateral — product briefs, website copy, blogs, whitepapers, case studies, and sales assets — that communicates real customer value, not feature lists.

The Team

Reporting to the Head of Product Marketing, you'll join a small, high-leverage PMM team inside the broader Product organization. Product Marketing at Cockroach Labs means you work with everyone — sales, sales enablement, solution engineering, product management, demand generation, and beyond. We like it that way: this team shapes the growth vector of the company every day.

Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at accessibility@cockroachlabs.com.

Cockroach Labs has a hybrid work model, with Roachers that are local to one of our offices coming in on Mondays, Tuesdays, and Thursdays and working flexibly the rest of the week. While we’ve learned valuable lessons working remotely, nothing can replace the connection, creativity, and fun that occurs when Roachers get together and we are committed to fostering a workplace that encourages collaboration and allows us all to do our best work.

• Experience marketing against cloud-native default databases (Aurora, DynamoDB, Spanner) and overcoming “good enough + already on AWS” inertia
• Experience positioning observability, AIOps, or AI-assisted products

The annual anticipated base salary range for U.S. candidates for this role is listed in USD below. Salary is one component of the Cockroach Labs’ Total Rewards package, which also includes, for each employee: stock options, medical insurance, vision insurance, dental insurance, life and disability insurance, funds towards professional development resources, flexible paid time off, 11 paid holidays a year, 10 paid sick days a year, paid parental leave, a 401(k) plan, and wellbeing benefits.

We set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. Actual salaries may vary and fall outside of this range depending on factors such as a candidate’s qualifications, geographic location, skills, experience, and competencies. In addition, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.

Salaries for candidates outside the U.S. will vary based on local compensation structures.

This position will remain posted until filled. Applicants should apply via our Careers Page.

Annual Anticipated Base Salary Range (U.S) $158,000—$208,900 USD

• Stock Options
• Medical Insurance